Wise, 2019 - Present

Some ads for screens at Eurostar gates. If you click through, you can see more examples of my work too. Not a scam, promise.

I wrote an OOH campaign to hire more peeps in Budapest. Employer brand were happy.

Together with our creative team and a TV agency, I advised on creative direction and script. I also guided the voice over sessions, in English and German — a language
I once spoke gut.

WISE_Ben_Needs_Help_30sec_GRADED_UK_GRFX_v5TVmix_WIP_30Mar.mp4

For 2020 and 2021, I wrote and concepted the ideas for our end of year wrap.

Here are some snippets of the 2020 email. You can imagine the struggle I had finding a positive message that year.

In-creative and social copy from me (well obvs Fran, it's your portfolio).

Welcome to the 18+ section. For a PR campaign we partnered with a brewery to make beers. The concept being the ABV % matched the cost of FX transfers. I wrote the french and english titles, and social copy. C'était agréable.

If you're still here —thanks— here are some display ads for hiring more engineers. We researched the sort of language to use, so they were less tech bro-ey. And I spent a while on substack.

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